The global location analytics market size reached USD 14.05 Billion in 2020 and is expected to register a CAGR of 15.3% during the forecast period, according to latest analysis by Emergen Research. Global location analytics market revenue growth is expected to be driven significantly by increasing application of spatial data and analytics across various industries.
Increasing application of spatial data and analytics and rising use of social networks for customer engagement are some key factors driving global location analytics market growth
Furthermore, the report is attuned with the latest market changes and economic landscape with regard to the currently unfolding COVID-19 pandemic. The crisis has affected the demand and supply pattern, as well as the trends of the industry. It has also brought an economic slowdown that has affected the business of the key manufacturers of the industry. The report estimates the impact of this crisis on the current scenario and future prospects and provides a post-COVID market scenario.
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The report discusses in detail the growth opportunities, challenges, market drivers and restraints, limitations, threats, and demands of the Location Analytics market. The study further assesses the regional market as well as the international market to garner an insight into the scope of the market. The report also offers estimations and predictions about the market segment and sub-segments exhibiting promising growth in the forecast timeline. The report also provides deeper insights into the technological advancements, industrial landscape, and emerging product and technological developments in the Location Analytics market. It offers fruitful insights into the business sphere to help businesses capitalize on the lucrative growth opportunities.
Some Key Highlights from the Report
- Solution segment revenue is expected to expand at a significant CAGR during the forecast period. Rising adoption of location analytics solutions among end-users is expected to boost revenue growth of this segment going ahead.
- The indoor segment is expected to lead in terms of revenue over the forecast period due to increasing use of smartphones with technologically advanced location-based services.
- The sales & marketing optimization segment is expected to lead in terms of revenue over the forecast period due to increasing use of location analytics to optimize marketing and sales by executing different marketing and advertisement activities based on location data.
- The transportation and logistics segment is expected to lead in terms of revenue over the forecast period due to implementation of location analytics in the transportation and logistics industry for simplifying supply chain operations and decreasing operational uncertainty by effective decision-making.
- Factors such as increasing industry requirements for location-based solutions and rising funding and support from governments in countries in North America is expected to drive growth of the market in the region during the forecast period.
- In April 2020, Freckle IoT Ltd. was acquired by PlaceIQ, Inc. PlaceIQ’s growth as the pioneer in location analytics will be accelerated by this strategic acquisition. PlaceIQ’s abilities to assist multi-channel brands and companies will be strengthened by the inclusion of Freckle IoT, which will extend PlaceIQ’s service footprint to new client sectors and territories in Canada by bringing additional scope to consumers and evaluation in key media channels – particularly strong search and social capabilities.
Key Players Included in this report are:
- Google LLC
- Esri Global Inc.
- ly Inc.
- TomTom N.V.
- Zebra Technologies Corporation
- Sparkgeo Consulting Inc.
- Geoblink SL
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Key Players Profiled in the Report are:
Key players in the market include Google LLC, Esri Global Inc., Precise.ly Inc., TomTom N.V., Zebra Technologies Corporation, Alteryx, Inc., Sparkgeo Consulting Inc., PlaceIQ, Inc., Geoblink SL, and Galigeo
Furthermore, the report provides a comprehensive overview of the Location Analytics Market along with product portfolio and market performance. The report offers key insights into market share, supply chain analysis, demand and supply ratio, import/export details, and product and consumption patterns. To gain a better understanding, the report is further segmented into sections such as product types offered by the market, application spectrum, companies, and key geographical regions where the market has established its presence.
Analysis of the segments and their growth projection is carried out by extensive historical and current analysis of the market scenario. Further, the report offers details about the factors and features of the Location Analytics Market expected to boost the growth of the industry in the coming years.
Component Outlook (Revenue, USD Billion; 2018–2028)
Location Outlook (Revenue, USD Billion; 2018–2028)
Application Outlook (Revenue, USD Billion; 2018–2028)
- Customer Experience Management
- Risk Management
- Remote Monitoring
- Emergency Response Management
- Sales & Marketing Optimization
- Supply Chain Planning and Optimization
- Location Selection and Optimization
End-Use Outlook (Revenue, USD Billion; 2018–2028)
- Media and Entertainment
- IT & Telecom
- Retail & Consumer Goods
- Transportation and Logistics
- Energy and Utilities
Key Questions Answered in the Report:
What is the growth rate of the Location Analytics market? What is the anticipated market valuation of Location Analytics industry by 2027?
What are the key growth driving and restraining factors of the Location Analytics market?
Who are the prominent players operating in the market? What are the key strategies adopted by these companies?
What are the key opportunities and growth prospects of the Location Analytics industry over the forecast period?
Which region is expected to show significant growth in the coming years?
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About Emergen Research
Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyze consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trend’s existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.
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