The guest post, in the context of digital marketing, is the publication of an article with at least one reference to one’s company or business on another website. The reference can also consist of just a mention or quotation, without being entirely focused on the company or its business.

Guest Post: What is it?

The guest post, in the context of digital marketing, is the publication of an article with at least one reference to one’s company or business on another website. The reference can also consist of just a mention or quotation, without being entirely focused on the company or its business.

What are guest posts for?

Generally guest posts are of particular interest to bloggers and businesses.

• For a blogger, guest posting is a great way to get your name out there and build relationships with other bloggers or editors. It can be informative or creative and is perfect for sharing your knowledge and ideas with new users.
• For companies, the guest post is useful for making the brand known and offering products or services to a new target audience. The guest post can be entirely focused on the company (or on one of its products or services) and thus take on an advertorial cut, or deal more broadly with a theme inherent in its sector.
• Guest posting is an effective strategy for improving search engine optimization (SEO). In fact, guest posts can include links to your website (backlinks) increasing the DA (Domain Authority). This can help improve your site’s ranking on search engine results pages (SERPs).
• Additionally, guest posts can help establish yourself as an industry expert . By writing quality content and on relevant topics, you can show potential customers your level of expertise and trustworthiness.

Define goals

The first step is to precisely define the main goal you want to achieve. Based on this, change the choice of guest post websites and change the type and tone of the articles to be prepared.

For example, if the main objective were to present themselves as experts in the sector, it will first be necessary to select only the most authoritative sites and magazines in the sector. Furthermore, the articles must be exhaustive and original, addressing the topic as a great expert would do.

If you want to focus on the diffusion of the brand or on the proposal of the products, it will instead be essential to choose sites with the type of audience most in line with the brand. Also the typology of articles would change in this case. A reference to the product, in the right place in the text, could be enough to arouse the reader’s interest.

If instead the intention was to improve positioning on search engines, the selection of sites for guest posts and the types of articles to be published depends on the SEO analysis and strategy that one decides to adopt.

Obviously, these objectives could also be combined with each other and in this case the right compromise and an adequately balanced strategy must be found.

Paid guest post sites

Finding paid guest post sites isn’t that difficult; just contact the site and if there is interest and availability on the other side, you will probably receive an answer. However, there are several platforms aimed at simplifying the whole process. They act as an intermediary between the advertiser and the publisher.

Here are, in our opinion, what the best options are:

• Whitepress
• Rankisters
• Yuppi

By creating an account on these sites, you have the opportunity to operate both as a publisher and as an advertiser. In the first case, you can monetize the site by receiving guest posting requests from other users. In the second case, you can search for sites that are more in line with your goals for publishing guest posts.

The advantage is that of greatly simplifies the search and selection phase. This is thanks to a wide choice of websites available for guest posting, each of which is equipped with all the main information (price, requirements, site data, etc.).

Naturally, all these platforms retain a percentage of the cost of the guest post but it must be said that there are very interesting offers even starting from a few euros.

Free guest post sites

Here are some of the best sites for free publications:

• press-releases.net
• information.it
• nellanews.net

To conclude

In the hope that this article has somewhat clarified your ideas on this topic, we remind you that if you don’t have the skills or the time to carry out this activity independently, you can contact the ONiDEA adv team !