What Does a Digital Marketing Consultant Do? A Simple Guide with Tips on Facebook Ads Audit

If you’ve ever run a Facebook ad and thought, “Is this even working?”, you’re not alone. Many businesses and solo entrepreneurs invest time and money into Facebook ads without truly knowing if their efforts are paying off. That’s where a digital marketing consultant comes in—someone who can take a look, fix what’s broken, and guide you in the right direction. And one of the most valuable things they can do? A good old Facebook ads audit.

If you’ve ever run a Facebook ad and thought, “Is this even working?”, you’re not alone. Many businesses and solo entrepreneurs invest time and money into Facebook ads without truly knowing if their efforts are paying off. That’s where a digital marketing consultant comes in—someone who can take a look, fix what’s broken, and guide you in the right direction. And one of the most valuable things they can do? A good old Facebook ads audit.

Let’s break this down in the friendliest, no-jargon way possible.

Who is a Digital Marketing Consultant?

A digital marketing consultant is like your marketing GPS. They help you find the best route to reach your audience online, especially when you’re stuck or unsure what’s next. Think of them as a coach who looks at what you’re doing now, figures out what’s not working, and suggests smart ways to do better.

They don’t just guess. They look at data, test ideas, and use strategy to help you save time and money. And if you’re spending anything on Facebook ads, they can help you see if your money is going to the right places through a Facebook ads audit.

What is a Facebook Ads Audit and Why Does It Matter?

You wouldn’t drive a car for months without a tune-up, right? That’s exactly what a Facebook ads audit does for your ad account. It’s a check-up to make sure everything is running smoothly.

Here’s what it usually includes:

• Checking if your targeting is too wide or too narrow

• Reviewing your ad copy and images to see if they speak to your audience

• Making sure your ads match your landing pages

• Looking at your ad budget to see if you’re spending wisely

A digital marketing consultant will go through your ad account, look at your campaign setup, and give honest feedback. They might spot things you missed—like using the wrong ad objective or showing the same ad too many times.

How Can a Digital Marketing Consultant Help You?

Hiring a digital marketing consultant isn’t about giving up control. It’s about getting help from someone who’s seen what works and what doesn’t across different types of businesses.

Here’s how they can support you:

• Fixing your funnel: They’ll help you make sure people move smoothly from seeing your ad to becoming a customer.

• Helping with strategy: A consultant will build a marketing plan that matches your goals—whether you want more leads, sales, or followers.

• Saving you time: Instead of trying every trick in the book, they’ll tell you what’s actually worth doing.

• Running a Facebook ads audit: One of the first things they might do is audit your current campaigns to see what needs fixing.

It’s not about being flashy or trendy. It’s about being effective.

Where to Start if You Think You Need Help

So, you’re thinking, “Okay, I might need this kind of help. What now?”

Here are a few friendly steps to begin:

• Look at your own ads: Are you happy with the results? Are people clicking but not buying?

• Think about your goals: Do you want more visibility, more engagement, or more sales?

• Reach out to a consultant: Find someone who asks smart questions and talks in a way you understand.

• Ask for a Facebook ads audit: This is often a first step and gives you quick wins and ideas to improve right away.

What Makes a Good Consultant?

A great digital marketing consultant won’t confuse you with complicated charts. They’ll speak your language and focus on your goals. Look for someone who:

• Asks about your business, not just your ads

• Explains things clearly

• Offers realistic solutions, not quick fixes

• Suggests a Facebook ads audit instead of rushing into new campaigns

They should feel like part of your team, not a salesperson.

Why You Shouldn’t Skip the Facebook Ads Audit

Even if you’ve been running ads for months—or years—a fresh set of eyes can make a huge difference. You might discover:

• You’re targeting the wrong people

• Your ad message is unclear

• You’re overspending on ads that don’t convert

A Facebook ads audit doesn’t take long, but the insights can last a long time. It’s like clearing the fog from your windshield—you’ll finally see where you’re going.

Final Thoughts

You don’t have to do digital marketing alone. A digital marketing consultant can bring clarity, focus, and better results. Whether you’re new to Facebook ads or have been at it for a while, a Facebook ads audit is a smart move. It shows you what’s working and what’s not, so you can grow with confidence.

Take that next step with the right help—and watch your digital marketing finally start to click.