How to Choose the Right Instagram Ads Agency & Facebook Ads Consultant: A Beginner’s Guide

Are you struggling to get results from your social media ads? Maybe you’ve tried boosting a post or two, only to end up with a handful of likes and no real business impact. If this sounds familiar, you’re not alone—and the good news is, help is out there.

Are you struggling to get results from your social media ads? Maybe you’ve tried boosting a post or two, only to end up with a handful of likes and no real business impact. If this sounds familiar, you’re not alone—and the good news is, help is out there.

Working with an Instagram ads agency or a Facebook ads consultant can be the game-changer your business needs. Whether you’re just starting or looking to scale, the right expert can guide your ad strategy and get you the results you’ve been dreaming of. But how do you find the right one? And what should you look out for?

Let’s break it all down in this friendly and simple guide.

What Does an Instagram Ads Agency Do?

An Instagram ads agency is like a behind-the-scenes team working to make your brand shine on social media. Their job isn’t just about creating pretty posts—it’s about getting your content in front of the right people and turning views into real customers.

They help with:

• Creating eye-catching, scroll-stopping ads

• Targeting the right audience based on interests and behaviors

• Testing what works best for your goals (like video vs. image ads)

• Tracking results and adjusting strategies to improve performance

Think of them as your brand’s creative partner who also speaks “algorithm.”

Why a Facebook Ads Consultant Might Be What You Need

While Instagram is visual and trendy, Facebook still holds a strong advertising game—especially if your audience spans various age groups. A Facebook ads consultant specializes in helping businesses run ads that actually convert, not just get seen.

They’ll help you with:

• Planning your ad campaigns from start to finish

• Writing copy that grabs attention and gets clicks

• Setting up retargeting to re-engage past visitors

• Understanding reports so you know where your money is going

The best part? They’re usually super flexible and can work with you on short or long-term campaigns depending on your goals.

Tips for Choosing the Right Instagram Ads Agency or Facebook Ads Consultant

Picking the right partner doesn’t have to feel like searching for a needle in a haystack. Here’s how you can find someone who’s the right fit:

• Look at their previous work. A good agency or consultant should be able to show you what they’ve done for others—even better if they’ve worked with businesses like yours.

• Ask how they measure success. If their answer is just “likes and follows,” that’s a red flag. You want results like website visits, sales, or leads.

• Make sure they speak your language. If they’re throwing around too many buzzwords without clear explanations, it may be hard to communicate down the road.

• Test them with a small project first. Don’t go all in right away—start with a trial campaign to see how they work.

What to Expect Once You Hire Them

Once you’ve found a solid Instagram ads agency or Facebook ads consultant, here’s what the process usually looks like:

• Onboarding: You’ll chat about your business, goals, and audience.

• Strategy development: They’ll come up with a game plan tailored just for you.

• Creative execution: From writing the ad copy to designing visuals, they’ll build everything.

• Launch and monitor: Once your ads go live, they’ll keep an eye on how things perform.

• Reports and updates: Expect regular check-ins to tweak and improve campaigns.

It’s kind of like having your own marketing department—without hiring a full-time team.

Where Can You Find Good Instagram and Facebook Ad Experts?

You can find a reliable Instagram ads agency or Facebook ads consultant through:

• Personal recommendations from business friends

• Freelance platforms where you can read real reviews

• Local business networks or social media groups

But always remember, the best expert isn’t necessarily the one with the biggest name—it’s the one who understands your business and can deliver results.

Final Thoughts: Is It Worth It?

Yes, 100%. Social media ads can be one of the most affordable and effective ways to reach new customers. But only if they’re done right.

Trying to figure it all out on your own can be exhausting and expensive. Working with a professional Instagram ads agency or Facebook ads consultant takes the guesswork out of the equation and helps you make the most of your budget.

Whether you’re a small business owner, a busy marketer, or just someone trying to grow a side hustle, getting help from experts could be the smartest move you make this year.