May 19, 2024

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How to Make Webinars More Interactive in 2023

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It’s been more than two years since webinars have become an integral part of every marketer’s life. With each passing month, organizations no doubt have mastered the art of going through the webinar platform, planning, and hosting webinars. 

It’s been more than two years since webinars have become an integral part of every marketer’s life. With each passing month, organizations no doubt have mastered the art of going through the webinar platform, planning, and hosting webinars. 

In short, when it comes to the technical part, yes, organizers have mastered the art of hosting webinars. However, one of the biggest questions that still persists is whether these webinars are interactive. So, no. The vast majority of webinars aren’t interactive. When it comes to planning and hosting webinars that are interactive and engaging, organizers and marketers still need to climb the mountain. 

Hosting webinars is not enough; along with ensuring that your webinars are well executed, you also need to ensure that they are engaging enough to keep your audience hooked. 

 

The reason we focus so much on interactive webinars is because they will help you maintain a consistent audience engagement rate. Also, as we know, engaging webinars are another way to measure if the webinars are successful or not. It also shows that your audience is enjoying what they are being served. Also, hosting webinars that are not engaging would only bore your audience, and they might end up leaving the event. Even if they don’t, they won’t have a valuable takeaway, which means the same thing. Hence, as an organizer and, most importantly, as a marketer, you should ensure that you deliver interactive and engaging webinars. 

 

But how would you do that? Don’t worry; in this blog, we will share with you some of the best ideas that you can make use of to host interactive webinars in 2023. 

 

1.Ask a Question

There is a golden rule that all the organizers should keep in mind while planning and hosting webinars. It is to talk to the audience instead of talking at the audience. Nobody likes to be lectured, unless they are your students, and neither will your attendees. While planning your webinars, build your flow and design your content in such a way that boosts two-way communication and makes your audience feel as though they are a part of the webinar. Of course, it will be you who does most of the talking, but ask them some questions promptly. It will keep them attentive as well as make the webinar interactive for them. 

Asking them questions is a great way to keep them engaged as well as occasionally solve their doubts. Your questions need to be of a kind that compels the audience to share their response. For example, you can ask them if what you have just talked about is clear to everyone or not. 

Incorporating questions into your strategy and posing them to the audience is a great way to increase audience interaction while also maintaining audience engagement rates.

 

2.Conduct Survey

The next way to make webinars more interactive is by conducting surveys and asking for your attendees’ feedback. Many webinar platforms come with live polling and survey functionality, which enables the organizers to collect the attendees’ opinions while the webinar is running. One thing that you need to consider while drafting questions is making them too long. Also, keep the number of questions between three and four rather than having too many. Not only this, but the kind of questions you will ask your attendees will totally depend on the attendees of your webinar. You can ask about the likes and dislikes of the attendees, their goals, and other information about them. The reason behind this is that it will help you know your target market better and host better webinars in the future. 

Apart from that, you can ask them if they liked your webinar or not. Ask about their suggestions and what else you can improve in the next webinar. It goes without saying that it will help you improve your upcoming webinars and deliver them in a better way. 

 

3.Conduct Some Tests

A surprise pop quiz is another way to increase the interactivity of your webinar. However, it is not advisable to make the test compulsory for everyone, as not everyone would like to attempt a test. Hence, keep them optional and don’t force any of the attendees to take part in the test. Also, to ensure that the attendees give their best during the test, announce it at the beginning of the webinar. It will ensure that the attendees pay enough attention to it and participate with full enthusiasm. 

In addition to that, another important way to boost audience engagement and interest in the exam is by offering them prizes and surprises. Lure them with interesting prizes; it will compel more attendees to participate in the quiz. Offering incentives is another way to boost audience engagement because everyone likes to win prizes and gifts. 

 

4.Answer Your Attendees’ Questions

Next, it is advisable to make your audience feel valued and involved from time to time while the webinar is going on. One way to do this is by answering their questions. You can ask the attendees to send questions to you in advance. What you should do is set aside 15 minutes specifically for the question-and-answer session. Also, while you are planning a webinar and trying to make it interactive, you should know that people are not attending the webinar to attain general knowledge. They are here to learn something new and specific; they are looking for solutions to a specific problem. One way in which you can ensure that the attendees are satisfied with the webinar is by giving them the chance to ask their questions at the end of the webinar. 

If you wish to make your webinar successful, you need to ensure that it is engaging and interactive. To do the same, you can make use of the ideas we have shared with you in this blog. These ideas that we have shared with you will surely help you make your webinar more interactive and engaging. Apart from it, all you have to do is invest in the right webinar platform. There are several webinar platforms available on the market from which you can choose; be wise while doing so.