Promote your business via Instagram and Pinterest

Do you have a business? Then you can significantly increase your turnover via social media such as Instagram and Pinterest. But what topics and hashtags are trending there right now?

Do you have a business? Then you can significantly increase your turnover via social media such as Instagram and Pinterest. But what topics and hashtags are trending there right now?

Pinterest is an effective traffic booster for business. No wonder, because millions of Dutch people now use this online platform to inspire each other with images and photos. Creative people in particular are attracted to the platform. The most popular categories are Living & Furnishing, Beauty, Women’s Fashion, Cooking and Art.

The great thing is that many people are purposefully looking for decorative products, for example for the living room. So they are already planning and often have a purchase intention. Studies show that 90 percent of visitors to Pinterest have already found inspiration for an actual purchase. It is therefore a powerful marketing tool for business.

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Current Pinterest themes: vintage furniture, solar lamps and coffee machines

There are now about 175 billion ideas on Pinterest. That is 75 percent more than last year! Users are currently searching the most for products they like (+115%), style ideas (+38%), art (+50%) and DIY projects (+35%). New trends are also emerging this year . Pinterest stats predict that interest in homemade solar lights for the garden is on the rise. There is also a lot of interest in do-it-yourself projects with vintage parts, such as living room tables made from old pallets. Furthermore, the so-called home coffee stations are popular, as are reminders of deceased pets such as engraved rings or memorials for the garden.

Sales opportunities for business: over a billion Instagram users

Instagram is also part of the marketing repertoire of more and more business. No wonder, because millions of people share photos and videos on this social media platform in the Netherlands alone. They stay longer and longer on the site, looking at photos of friends and celebrities. 90% of users also follow businesses on Instagram.

Popular Instagram themes for business: fashion, food and design

The most popular topics on Instagram are clothes, shoes and bags. The hashtags #fashion alone now covers more than half a billion contributions. The downside of this is that it is difficult for a business to attract attention. Therefore, it is essential to find a lucrative niche where the competition is relatively small.

Fashion, food and design: these are the topics that most interest users on Instagram.

The food category is another big hit on Instagram. The most prominent hashtags are #food, #foodie and #foodporn. You can also offer products such as crockery and table decoration in this context. And speaking of table decoration, the topic of design is also popular on Instagram. The top hashtags are #design, #interiordesign and #home.