How to Do Social Media Marketing for Salon Business

Social media has changed the world for the better in so many ways. Social media platforms are for businesses and brands to tell their stories, share beliefs, give offers, share themes & all the behind the scene moments in your salon. Channels like Instagram and Facebook are uber to do social media marketing for salon business. 

Social media has changed the world for the better in so many ways. Social media platforms are for businesses and brands to tell their stories, share beliefs, give offers, share themes & all the behind the scene moments in your salon. Channels like Instagram and Facebook are uber to do social media marketing for salon business. 

While many business owners invest a separate budget on Facebook & Instagram to get more reach, depending on how good their services are it’s even possible to get these benefits for free. As long as you follow some simple best practices, your ideal client will reach you and your business profits will explode. If you’re new or just confused about what to post or where to start then read ahead, we have curated a few tips on how to do social media marketing for salon business.

Which platform is best for the salon business? What should I post to grow more followers? How can I manage my expenses? There are so many questions.

Let’s start with setting a goal because if you don’t know where you’re going, any path can’t help you. Do you have enough time to invest in handling social media platforms? What’s your purpose, do you only want likes & feedback on your work? Do you want to build awareness with your content? What type of clients do you want, is there any specific array? It all depends on having a clear understanding of your goal. 

The question here is, which social media platform should you focus on? 

Clearly, there is more than one option available but your salon marketing tricks will not be effective if you go after them all at the same time. Each platform has a different approach and reach. Focus on one, master it well, and see if that is bringing desired results for you. Then move to the next. Let’s start with the giant – Facebook.

Use Facebook Advertising

Facebook is getting old and outdated, you might hear this. Let us tell you one thing, you can reach almost all of your prospects on Facebook. Facebook is the most effective tool businesses can use to attract clients. But make sure to use the strengths of the platform. Yes, you can reach some of your loyal clients but Facebook is designed for friends and family to share photos & moments from their life with each other. The real power of Facebook lies in its paid advertising programs. It’s incredibly powerful and you can use this to do social media marketing for salon business. It currently has the cheapest plans in the market and allows businesses to run extremely targeted advertising based on demographics and geographics. 

Instagram for Salons

There’s no wonder Instagram has become the most popular and loved platform for salon business advertising. With its high visual effects, it has a powerful platform to reach potential clients and showcase what you have to offer. Quality images are crucial on Instagram but to ensure your post reaches more and the right set of visitors you must add a suitable caption with the posts. Not just some vogue hashtags but well-thought captions to increase the engagement of your posts. However, what you have added to your bio is also crucial when using Instagram to do social media marketing for salon business. 

Snapchat for Salon: If You’re Aiming for Younger Clientele

Snapchat has a completely unique approach. Around 90% of Snapchat users are adolescents. Being active on this platform is the right approach if you want to attract younger clientele to your salon business. The instant story approach is extremely powerful, it grabs the attention of the audience more strongly than some other platforms. The platform has some similarities with Instagram and not to smear but since Instagram is using its Story feature approach then certainly it is a powerful platform to try to grow your salon client reach. 

Share Video Content

Another trick to do social media marketing for salon business is by sharing video content. Start posting promotional videos of your salon services on social media platforms. Video contents are pretty engaging and leave an everlasting impact on customers. Make sure to use the best of it and increase your visibility and target clients via these videos. The key is to share short but detailed videos about your offerings and products. 

Leverage User-Generated Content

Leveraging user-generated content is similar to influencer marketing. In the same way influencers post about you, you can incentivize using your followers’ and existing clients’ feedback. To gather more user-generated content make sure to have a photo-friendly space available in your salon. One more thing that works well for many salons is running competitions. Ask your clients if you can mention them and submit their posts for a chance to win. 

Don’t Waste Your Precious Time: Automate

And lastly to do social media marketing for a salon business is to never forget time is precious. There is some great software out there in the market that can help you streamline a lot of your work. Picktime is an awesome cloud-based salon and spa appointment scheduling software. It allows you to manage your team and client-related tasks all in one place. With Picktime you’ll get a customized booking page with a book now widget to set the theme of your business according to your need. 

With access at multiple locations, Picktime gives 24/7 email support for any query and help. You can sync your calendar (Apple/Google/Outlook) with Picktime and have 24/7 online booking with SMS & email reminders. Not only this it can also handle full and part payments (PayPal/Square/Stripe) with auto generated invoices. With Picktime you can have flexible scheduling, reduced no-shows, and keep a record of all the appointments and use it whenever wherever you want all you need is the internet and a browser. Sign up for free today to know about the features and plans. 

Always track your statistics and learn what your clients are expecting from you. Get to know your client’s habits to serve them better. Having a balanced and contemporary social media marketing for salon business is one important aspect of your business. Consider what you want your salon business to achieve and center your efforts around those things.