What Makes a Great Explainer Video Company? A Friendly Guide to Choosing the Right Fit

If you’ve ever wondered how brands manage to turn boring topics into fun, engaging videos, the answer often lies with explainer video companies. These creative studios specialize in making short, attention-grabbing videos that explain a product, service, or concept in a simple, visual, and often animated way.

If you’ve ever wondered how brands manage to turn boring topics into fun, engaging videos, the answer often lies with explainer video companies. These creative studios specialize in making short, attention-grabbing videos that explain a product, service, or concept in a simple, visual, and often animated way.

Whether you’re a startup with a game-changing app or a nonprofit trying to get your message across, the right explainer video can do wonders. But with so many options out there, how do you know which company to trust? What makes an explainer video actually effective? And why are motion graphics and animated explainer videos so popular in the first place?

This blog will break it all down in a friendly, easy-to-understand way. Let’s dive into what you should look for in explainer video companies and some simple tips to help you choose the right one.

What Do Explainer Video Companies Actually Do?

Before choosing a company, it’s helpful to know what they bring to the table.

• They turn complex ideas into short, compelling stories using visuals, voiceovers, and music.

• They usually specialize in motion graphics, whiteboard animations, or animated explainer videos.

• They take care of the entire production process—from scriptwriting to final edits.

In short, explainer video companies help brands connect with their audience by making information more engaging and easy to digest. Think of them as translators that use visuals instead of words.

Why Motion Graphics and Animated Explainer Videos Work So Well

Let’s say you’re explaining how your app saves users time. A blog post can help, sure—but a 60-second video with animations showing your app in action? That’s a game-changer.

Here’s why:

• Visuals are easier to understand than text. Animated visuals can show how something works in a way that’s intuitive.

• They’re fun to watch. People are more likely to finish a video than read a whole article.

• They stick in our memory. A catchy video is easier to remember than bullet points on a webpage.

This is especially true for motion graphics, which use animated shapes, icons, and typography to communicate ideas clearly and creatively.

Signs of a Great Explainer Video Company

Choosing a video production partner is a big deal. The right one can make your brand look professional, modern, and trustworthy.

Here are some signs that you’re working with a great company:

• They ask a lot of questions. A good company will want to deeply understand your goals, audience, and product before starting.

• They have a strong portfolio. Look for samples of animated explainer videos they’ve done before. Are they clear, fun, and on-brand?

• They focus on storytelling. Even the coolest animation won’t help if the story doesn’t connect. Good explainer videos always have a clear beginning, middle, and end.

• They offer different animation styles. Whether it’s 2D animation, character-based stories, or sleek motion graphics, variety is a good sign.

• They have a smooth process. From brainstorming to delivery, the journey should be organized, clear, and collaborative.

Things to Think About Before You Hire One

Before reaching out to explainer video companies, take a moment to define your needs. This can save you time, money, and misunderstandings later on.

Ask yourself:

• What is the goal of the video? Is it to boost sales, explain a product, or drive traffic?

• Who is your target audience? The tone and visuals will differ for a teenage audience versus a B2B executive.

• Where will the video be used? A video for Instagram might need to be snappier than one for your website homepage.

• What’s your budget? Costs can vary widely depending on the complexity and style.

Simple Tips for Working With Explainer Video Companies

Once you’ve chosen a company, how do you make the most of the partnership?

Here are some friendly tips:

• Be clear about your message. A focused goal will make the script and visuals stronger.

• Stay involved, but don’t micromanage. It’s okay to give feedback, but trust the team’s creative process.

• Give examples. If you have a style in mind, show them videos you like. It helps get everyone on the same page.

• Plan for revisions. Most companies include one or two rounds of changes—use them wisely!

• Think long-term. A great video isn’t just for one campaign. If it’s done right, you can reuse clips or adapt it for different platforms.

Where to Use Your Animated Explainer Video

You’ve got your awesome video—now what? The beauty of motion graphics and animated explainer videos is that they work almost everywhere.

Here are a few great places to put them to work:

• Your homepage. Give new visitors an instant overview of your product or service.

• Social media. Catch people’s attention while they scroll.

• Email campaigns. Boost click-through rates by making your emails more engaging.

• Sales presentations. Help your team explain things faster and more clearly.

• Trade shows or online events. A polished video makes your brand look professional and modern.

Remember: the right placement can multiply your video’s impact.

Final Thoughts: Choosing a Partner That Gets You

The best explainer video companies aren’t just video editors or animators—they’re storytellers, marketers, and collaborators. They should understand your brand as well as you do and be able to bring your ideas to life in a way that excites your audience.

Whether you’re building your first product or launching a new campaign, a well-made animated explainer video can open doors, drive action, and leave a lasting impression. And with the power of motion graphics, you don’t need a big production budget to look sharp and sound smart.

So take your time, ask questions, and choose a partner who’s just as excited about your story as you are.